I'm sitting in a cafe in Prague, staring at my MacBook screen, feeling totally f***ing defeated. I am sipping my second americano, I hope caffeine makes me more creative. Hopefully, creativity comes before heart attack. Damn! I am not a creative guy. How am I supposed to pull this off?
The company I work for wants me to come up with a concept for a conference. What the hell do I know about conferences? I’m just clicking through venue websites and watching highlight reels, praying for some inspiration to hit me. Hours of mind-numbing agony pass, and I finally sweat out a concept and send it over.
The reply reads: “Is this really the best you can do?”
“Damn it.”
Fine. I push harder. Redraft. Polish. Grasping at straws with my motivation, I send back a new version.
Reply: “See? When you focus and actually put in effort, you can produce something decent.”
What a terrible compliment. I reply a polite “thanks” and close my laptop.
I’m done. I quit and start my own business the next day.
That was the beginning, in the year 2015. The moment I realized creativity isn’t some magical trait you either have or don’t. It’s a way of thinking, working, being.
And if creativity is a way, I can learn it. And so can you. That’s why this blog exists.
Join me. Let’s learn this together.
